Creating a category means you define the battlefield before anyone else shows up to it. It's consistently cheaper and easier to hold #1 in a category you were first into than to fight your way up an established, contested one.
This is the same logic behind picking a narrow subcategory: smaller, well-defined arenas favor whoever gets there first and stays active.
Ready to climb the leaderboard?
Take the top spot โInspired by outbid.lol