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Strategy

How to Promote a New SaaS Launch

Launch day traffic is the most valuable traffic you'll ever get โ€” most of it converts to nothing without a place to land people's attention on.

The play

Find (or create) the category that matches your product precisely. Claiming #1 there on launch day puts you in front of exactly the audience already browsing for tools like yours. Pair the leaderboard spot with a banner ad for the launch window โ€” the combination of "ranked #1" and "visually unmissable" is hard to beat for a 24-48 hour push.

Ready to climb the leaderboard?

Take the top spot โ†’

Inspired by outbid.lol